ROBERT LAFOLLETTE + GRAPHIC DESIGNER
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ABOUT
As highly acclaimed graphic designer I have worked with many corporations and organizations that has set new standards and broke new ground in both of the terms of the unique and cutting-edge designs in graphic design, marketing, advertising, identity, print, direct mail, web site design, mobile app design, software interface design, instruction and education with an eye at innovating interactive design and building strong visual messages and marketing campaigns.
I have worked and contributed on numerous high profile projects for many organizations such as Apple, GFI Software, AT&T, Sherwin-Williams, Design Engineering, Rubbermaid, American Greetings, Goodyear, Avery Label, Office of the President of the United States, U.S. House of Representatives, U.S. Senate, U.S. Dept. of Education, State of Florida, State of Ohio, Republican National Committee and many others.
Also I have freelanced as a professional photographer and instructor and in 2009 I was a contributing award-winning writer and photographer for Florida Wildlife Magazine where my article and photography for “Wildlife Photography - 10 Tips For Success” was awarded the Charlie Award for writing excellence from the State of Florida and Florida Magazine Association. Also I developed several on-line photography courses that taught students creative composition and wildlife photography and led numerous photography on-location workshops across the country.
Many of my images and work also appears around Tampa Bay most notably with the Tampa and Clearwater visitor bureaus where those images showcase the beauty and attractions that make Tampa Bay a world-renowned vacation destination. In addition Zoo Tampa and Clearwater Marine Aquarium uses my photography for its beauty and my unique ability to capture their wildlife that is used in their marketing and promotional materials. Several of my photos have won numerous awards and have appeared in People, National Geographic Kids, Shutterbug, Informant Guest, Spirit Southwest, Country Living and Creation Magazines.
WORK EXPERIENCE
2010 - 2024
KnowBe4 -Senior Graphic Designer
Starting at a very small startup I designed and developed the company’s entire creative direction in both print and interactive mediums that had a direct impact and led to a ‘unicorn’ valuation of over 1 billion dollars and over 2,000 employees globally to becoming an IPO to publicly traded on Wall Street towards the eventual sale to a private equity company. Working directly with the CEO and CMO I formulated the company’s design standards and worked on marketing campaigns that resulted in extremely high ROI that had a direct impact on the huge growth of the company’s sales with a 30% YoY increase in engagement, leads and ultimately, revenue generated to become the industry leader in online security awareness training.
2005 - 2010
Sunbelt Software - Graphic Designer
Designed and developed the company’s identity in both print and interactive mediums that included branding, product logos, corporate website, international websites, trade shows, events, data and sales sheets, white papers, case studies, infographics, powerpoints, reports, direct mail, social media, iconography, corporate visuals, webinars, email communications, training materials, internal communications, newsletters and online marketing campaigns.
1996 - 2005
New Media Communications - Graphic Designer
Was the defining visionary on a never before seen marketing campaign of building web sites, email communications and marketing materials for government and political campaigns that were a first of their kind for members at the federal, state and local levels as well as committees, grassroots organizations, fund raising and outreach programs that broke new ground and set the standards used today
FREELANCE EXPERIENCE
2005 - PRESENT
Robert LaFollette Creative - Graphic Designer
I have worked and contributed on numerous high profile projects for many organizations from Fortune 500 to small startups to help assist in brand and style that covers a vast array of graphic design, branding, marketing campaigns and communications.
2013 - 2015
Prairie Marketing - Graphic Designer
Worked as a freelance designer on numerous projects in both web and print including brand development, product advertisements, website design, website management, email communications, logo design and corporate marketing materials.
2006 - 2011
Bryan Peterson School of Photography - Photography Instructor
Developed and taught several photography courses online as well as led numerous on-location workshops across the country including the art of photography composition, how to see creatively and introduction to wildlife photography.
SKILLS
Adobe Creative Suite
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Acrobat
HubSpot
HTML5
Cascading Style Sheets (CSS)
Final Cut Pro
Brand Identity
Marketing
Creative Design
Graphic Design
Creative Strategy
Branding
Social Media Marketing
Print Design
Logo Design
Direct Mail
Online Advertising
Project Management
Information Security
Social Engineering
Security Training
Software as a Service (SaaS)
Cybercrime
Corporate Identity
Lead Generation
Corporate Branding
Enterprise Software
Cloud Computing
Branding & Identity
Management
Email Security
Internet Security
Microsoft Office
PUBLICATIONS
Activity Books, Word Puzzle Books, Coloring Books, Journals and Notebooks
Puzzle books are loved by millions all over the world by people from all walks of life for they provide a simple challenge and can provide hours of stress-free relaxation and a way to destress from a hard days work. We created a series of unique and interesting activity books, word puzzle books, coloring books, journals and notebooks to meet those challenges to have fun and get away from the busy world around us.
We set out to design our fun and relaxing books to not only meet those standards but are also fully decorated with artwork to put a smile on your face every time you pick them up.
The books are available on www.luckypawspublishing.com and printed on-demand on via Amazon.
Tampa Bay: A Photographic Portrait
Tampa Bay: A Photographic Portrait showcases images of the cities and surrounding areas of Tampa, Clearwater, and St. Petersburg include the stunning coastline from Tarpon Springs to St. Petersburg Beach and along Hillsborough Bay to the fabulous Tampa skyline of period and contemporary architecture. Photos of Ybor City, historic parks, museums, and visual and performing arts venues accentuate the regions cultural influences, while Zoo Tampa, public gardens, parks, extraordinary aquariums, and sanctuaries emphasize the importance of area wildlife. The immersive photography also captures the excitement of Tampa Bay's many entertainment and sports activities.
The photography book is available on Amazon at www.amazon.com.
CONTACT
Email me at robertlafollettecreative@gmail.com
Copyright Robert LaFollette. All rights reserved.
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